QuantumCoin
Marketing Strategy
Version 1.0 - April 2025
Table of Contents
1. Introduction
Our Mission:
"Trust in a world of deepfakes"
QuantumCoin's marketing strategy is designed to achieve mass adoption through aggressive growth hacking techniques combined with sustainable community building.
Daily Target
100,000 active users
Market Penetration
25% of crypto certification market
Revenue Goal
$10,000/day via certification fees
2. Growth Plan by Phase
1
Phase 1: Product Launch
- Viral content: videos daily (TikTok, YouTube Shorts, Reels)
- Content creation: Tutorials, memes, comparisons
- Platforms: YouTube, TikTok, X (Twitter), Reddit
- Goal: 10,000 daily active users
2
Phase 2: Organic Growth
- SEO optimization: Top rankings for "blockchain certification"
- Forum presence: r/cryptocurrency, r/Solana, Bitcointalk
- Educational content: Advanced tutorials, use cases
- Goal: 50,000 daily active users
3
Phase 3: Paid Marketing
- Influencer partnerships: 20-30 crypto influencers ($1k each)
- Targeted ads: Twitter Ads, Google Ads, CoinGecko banners
- Retargeting: Custom audiences from website visitors
- Goal: 75,000 daily active users
4
Phase 4: Events & Conferences
- Hackathons: Solana, ETHGlobal, Polygon
- Conferences: NFT Paris, Token2049, Consensus
- IRL activations: QR code campaigns in major cities
- Goal: 100,000+ daily active users
3. Target Audiences
Crypto Beginners
- Need simple certification tools
- Active on TikTok/Instagram
- Respond to viral content
- Primary conversion: Free tier
Web3 Developers
- Need API integration
- Active on GitHub/Twitter
- Respond to technical content
- Primary conversion: Pro plan
Businesses
- Need document certification
- Active on LinkedIn
- Respond to case studies
- Primary conversion: Enterprise plan
Institutions
- Need regulatory compliance
- Active at conferences
- Respond to whitepapers
- Primary conversion: Custom solutions
4. Marketing Channels
Primary Channels
- TikTok: Viral explainer videos (1/day)
- YouTube Shorts: Tutorial content (1/day)
- Twitter (X): Threads, spaces, engagement
- Reddit: r/cryptocurrency, r/Solana, r/ethereum
Community Channels
- Telegram: 24/7 support & announcements
- Discord: Developer community
- GitHub: Open-source contributions
- Forums: Bitcointalk, Solana forums
Content Distribution Plan
| Platform | Content Type | Frequency | Team |
|---|---|---|---|
| TikTok | Short videos (15-60s) | 1/day | Content Team (3) |
| YouTube | Shorts & Tutorials | 1/day | Video Team (2) |
| Threads, Spaces | 5 threads/week | Community Manager | |
| Engagement | Daily | Growth Team |
5. Marketing Budget
Allocation
- Influencers: €15,000 (75%)
- Paid Ads: €3,000 (15%)
- Tools: €2,000 (10%)
ROI Targets:
- €1 = 10 new users
- €1 = €5 in certification revenue
- 3-month payback period
Influencer Tier Strategy
Nano (10k-50k)
€100-300 each
High engagement
Micro (50k-200k)
€500-1,000 each
Best ROI
Macro (200k+)
€2,000-5,000 each
Brand awareness
6. Key Objectives
12-Month Targets
- 1,000,000 certifications
- 100,000 daily active users
- €10,000/day in revenue
- 25% market penetration
Strategic Partnerships
- Solana Labs integration
- 3 major exchange listings
- 5 enterprise clients
- 2 government pilots
Success Metrics
1M+
Certifications
100K
Daily Users
25%
Market Share
€10K
Daily Revenue
7. Competitive Advantages
Massive Presence
Unprecedented content volume across all platforms:
- 100+ videos daily
- 24/7 community engagement
- Omnipresent branding
Working Product
Strong social proof with live platform:
- Fully functional DApp
- Public certification explorer
- Real user testimonials
Accessible Pricing
Fraction of traditional costs:
- Free tier available
- €0.10 per certification
- 90% cheaper than notaries
Complete Transparency
Full open-source approach:
- Public GitHub repository
- Live transaction explorer
- Clear roadmap
Ready to Join the Revolution?
Be part of the quantum-resistant certification movement